Amazon Is India Most Favoured E-commerce Platforms For Returns

According to a new study conducted by CyberMedia Research (CMR), Amazon India tops the list for consumers returning products.

Key Findings:

Amazon Leads the Pack:

Overall, a very high 73% consumers had a positive attitude towards return policies and procedures of Amazon.

Customer-Centric Approach:

The reason why Amazon performed so well includes:

Easy Returns:

An organized and easy to follow return policy with multiple methods of returning goods.

Flexible Return Windows:

Wide profit return periods that enable consumers a good period within which to assess their purchases.

Efficient Refunds:

Fast and convenient payments which are usually returned within a short period of time.

Strong Customer Support:

Customer relations appropriate for the provision of quality services that meet the needs of the customers.

Other Platforms:

Of the total three different platforms, Amazon became an ultimate favourite of the customer with 84% preference, however, Flipkart bagged 70% and Meesho got 30% preference from the customer. But, these platforms have not completely solved the problem of the return policies implemented and customer satisfaction concerning the same.

The Importance of Returns:

It is therefore contractual when a firm wants to generate confidence amongst its customer base especially in a highly sensitive environment such as the e-commerce environment. Interactions with customers should reflect positive communication, and the simple return policy is likely to ensure that customers visualise the brand’s image positively, resulting in repeat purchases.

Disclaimer:

The information contained in this announcement is derived from the CMR study and may not necessarily be the opinion of all consumers.